Peningkatan Keputusan Berkunjung Wisatawan Melalui Pengembangan Citra Destinasi dan Aksesibilitas di Lembah Tepus Bogor
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Published:
Nov 8, 2022
Keywords:
destination image, accessibility, visiting decisions, natural tourist attractions
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Abstract
Each tourist attraction manager strives to increase tourist visits in order to increase revenue and maintain the sustainability of tourist attraction management. This can be done through the identification of factors that influence the decision of tourists to visit a tourist attraction. This study aims to analyze the influence of destination image and accessibility on visiting decisions in the Tepus Valley Tourist Attraction. The research method is a quantitative descriptive that uses questionnaires as a data gathering tool. A total of 100 tourists were involved as respondents to the study based on the Lemeshow formula, by accidental sampling. Data analysis techniques use multiple linear regression with SPSS ver.20 software. The results showed that the image of the destination and accessibility partially influenced positively and significantly the decision to visit. Simultaneously, destination image and accessibility have a positive and significant effect on visiting decisions. Therefore, the manager of the Tepus Valley Tourist Attraction needs to continue to strive for improvements to the accessibility and image of the destination in order to increase tourist visits.
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References
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Liu, D., & Kwan, M. P. (2020). Measuring Job Accessibility Through Integrating Travel Time, Transit Fare And Income: A Study Of The Chicago Metropolitan Area. Tijdschrift Voor Economische En Sociale Geografie, 111(4), 671–685. https://doi.org/10.1111/tesg.12415
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Putra, P. P. A. (2021). Pengaruh City Branding Dan City Image Terhadap Keputusan Berkunjung Dan Minat Berkunjung Kembali Ke Objek Wisata Heritage Di Kota Denpasar. Tulisan Ilmiah Pariwisata (TULIP), 4(2), 51. https://doi.org/10.31314/tulip.4.2.51-64.2021
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Robustin, T. P. (2020). Attraction and Word Of Mouth In A Visit Decision. Jurnal Ilmu Manajemen Advantage, 4(1), 24–31. https://doi.org/10.30741/adv.v4i1.604
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Simanihuruk, M. (2019). Tourist Attraction and Tourist Facilities Intentions to Visitor Satisfaction: Case of Sindang Barang Cultural Village. E-Journal of Tourism, 6(2), 210. https://doi.org/10.24922/eot.v6i2.53472
Tanjung, A. (2020). Pengaruh Store Atmosphere, Lokasi Dan Promosi Terhadap Keputusan Pembelian. Jurnal Manajemen Pelita Bangsa, 05(03), 1–18.
Wardani, N. R., & Fitriani, D. (2020). Analisis Pengaruh Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan (Studi Pada Wisatawan Kebun Binatang Gembiraloka Zoo Yogyakarta). Jurnal Fokus Manajemen Bisnis, 7(2), 194. https://doi.org/10.12928/fokus.v7i2.1747
Widiastutik, R. (2019). Analisis Pengaruh Viral Marketing dan Fasilitas Wisata Terhadap Keputusan Berkunjung (Studi Pada Wisata Religi Masjid Safinatun Najah). Jurnal Ekonomi Dan Bisnis Islam, 5(1), 47–55.
Wiratini M, N. N. A., Setiawan, N. D., & Yuliarmi, N. N. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Niat Kunjungan Kembali Wisatawan Pada Daya Tarik Wisata Di Kabupaten Badung. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 1, 279. https://doi.org/10.24843/eeb.2018.v07.i01.p10
Abdullah, P. M. (2015). Metodologi Penelitian Kuantitatif. In Aswaja Pressindo.
Adhi, I., NP, M., & Shanti, P. (2016). Pengaruh Faktor Psikologis Terhadap Keputusan Berkunjung (Survei Pada Pengunjung Batu Secret Zoo Jawa Timur Park 2). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 30(1), 35–43.
Ardiansyah, K., Sumar, & Nugroho, A. A. (2022). Pengaruh Daya Tarik Wisata, Aksesibilitas Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Siangau Kabupaten Bangka Barat. Jurnal Ekomaks Jurnal Ilmu Ekonomi Manajemen Dan Akuntansi, 11(1), 101–113. https://doi.org/10.33319/jeko.v11i1.102
Arif Kurniawan, M., & Maftukhah, I. (2020). Management Analysis Journal The Analysis of Electronic Word of Mouth, Destination Image, and Visiting Decision on Satisfaction Article Information. Management Analysis Journal, 9(1), 9. http://maj.unnes.ac.id
Azeez, Z. A. (2021). The Impact of Destination Image on Tourist Behavior: Karbala as a Case Study. International Journal of Sustainable Development and Planning, 16(7), 1287–1298. https://doi.org/10.18280/ijsdp.160709
Azman, H. A., Suryani, M. T., & Amsal, A. A. (2019). The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision? AMAR (Andalas Management Review), 3(2), 44–53. https://doi.org/10.25077/amar.3.2.44-53.2019
Bimpou, K., & Ferguson, N. S. (2020). Dynamic accessibility: Incorporating day-to-day travel time reliability into accessibility measurement. Journal of Transport Geography, 89(January 2019), 102892. https://doi.org/10.1016/j.jtrangeo.2020.102892
Christodoulou, A., Dijkstra, L., Christidis, P., Bolsi, P., & Poelman, H. (2020). A fine resolution dataset of accessibility under different traffic conditions in European cities. Scientific Data, 7(1), 1–10. https://doi.org/10.1038/s41597-020-00619-7
Daulay, S. H. P. P., Emrizal, E., & Tondang, B. (2022). Pengaruh Daya Tarik Wisata, Fasilitas Dan Aksesibilitas Terhadap Keputusan Berkunjung Ke Objek Wisata Pantai Bali Lestari. Jurnal Creative Agung, 12(1), 21–31. http://jurnal.darmaagung.ac.id/index.php/creativeagung/article/view/1529
Foster, B., & Sidharta, I. (2019). A perspective from indonesian tourists: The influence of destination image on revisit intention. Journal of Applied Business Research, 35(1), 29–34. https://doi.org/10.19030/jabr.v35i1.10295
Gustia, A. E., & Putra, T. (2021). Citra Destinasi Pantai Padang Sebagai Daerah Tujuan Wisata di Sumatera Barat. Jurnal Kajian Pariwisata Dan Bisnis Perhotelan, 2(1), 7–12. https://doi.org/10.24036/jkpbp.v2i1.24872
Hapsara, O., & Ahmadi, A. (2022). Analisis Keputusan Berkunjung Melalui Minat Berkunjung : Citra Destinasi Dan Aksesibilitas. Jurnal Manajemen Terapan Dan Keuangan (Menkeu), 11(01), 64–76.
Illah, A. N., Sularso, R. A., & Irawan, B. (2019). Effect of Destination Image, E-WoM in Social Media Instagram and Consumer Perception on Decision to Visit Object of B29 in Lumajang Regency. E-Journal Ekonomi Bisnis Dan Akuntansi, 6(2), 164.
Isnaini, P. R., & Abdillah, Y. (2018). Pengaruh Citra Merek Destinasi terhadap Keputusan Berkunjung dan Kepuasan Pengunjung serta Dampaknya pada Minat Kunjung Ulang. Jurnal Administrasi Bisnis (JAB), 55(2), 122–129.
Karagöz, D., Aktaş, S. G., & Kantar, Y. M. (2022). Spatial analysis of the relationship between tourist attractions and tourist flows in Turkey. European Journal of Tourism Research, 31(2022), 1–19. https://doi.org/10.54055/ejtr.v31i.2745
Kim, J., & Lee, B. (2019). More than travel time: New accessibility index capturing the connectivity of transit services. Journal of Transport Geography, 78(January), 8–18. https://doi.org/10.1016/j.jtrangeo.2019.05.008
Laoh, J., & Tampongangoy, D. (2015). Gambaran Kualitas Hidup Pasien Diabetes Mellitus Di Poliklinik Endokrin Rsup Prof. Dr. R. D. Kandou Manado. Jurnal Ilmiah Perawat Manado, 4(1), 92587.
Le, H. B. H., & Le, T. B. (2020). Impact of destination image and satisfaction on tourist loyalty: Mountain destinations in Thanh Hoa province, Vietnam. Journal of Asian Finance, Economics and Business, 7(4), 185–195. https://doi.org/10.13106/JAFEB.2020.VOL7.NO4.185
Liu, D., & Kwan, M. P. (2020). Measuring Job Accessibility Through Integrating Travel Time, Transit Fare And Income: A Study Of The Chicago Metropolitan Area. Tijdschrift Voor Economische En Sociale Geografie, 111(4), 671–685. https://doi.org/10.1111/tesg.12415
Lokapitasari Belluano, P. L., Indrawati, I., Harlinda, H., Tuasamu, F. A. ., & Lantara, D. (2019). Analisis Tingkat Kepuasan Pengguna Sistem Informasi Perpustakaan Menggunakan Pieces Framework. ILKOM Jurnal Ilmiah, 11(2), 118–128. https://doi.org/10.33096/ilkom.v11i2.398.118-128
Micael Josviranto. (2019). Peran Pemerintah Daerah Dalam Memberikan Perlindungan Hukum Terhadap Wisatawan Di Kabupaten Sikka. Akrab Juara, 4(3), 93–100.
Putra, P. P. A. (2021). Pengaruh City Branding Dan City Image Terhadap Keputusan Berkunjung Dan Minat Berkunjung Kembali Ke Objek Wisata Heritage Di Kota Denpasar. Tulisan Ilmiah Pariwisata (TULIP), 4(2), 51. https://doi.org/10.31314/tulip.4.2.51-64.2021
Rif’an, A. A. (2018). Daya Tarik Wisata Pantai Wediombo Sebagai Alternatif Wisata Bahari Di Daerah Istimewa Yogyakarta. Jurnal Geografi, 10(1), 63. https://doi.org/10.24114/jg.v10i1.7955
Riyan, S., & Suwarti. (2021). Pengembangan Daya Tarik Wisata Alam dan Buatan Berbasis Community Based Tourism Sebagai Destinasi Unggulan Di Kalibening Kabupaten Jepara. Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan, 1(1), 41–48. http://ejurnal.stie-trianandra.ac.id/index.php/jempper/article/view/181/144
Robustin, T. P. (2020). Attraction and Word Of Mouth In A Visit Decision. Jurnal Ilmu Manajemen Advantage, 4(1), 24–31. https://doi.org/10.30741/adv.v4i1.604
Ruray, T. A., & Pratama, R. (2020). Pengaruh Daya Tarik dan Aksesibilitas Terhadap Keputusan Bekunjung pada Objek Wisata Pantai Akesahu Kota Tidore Kepulauan. Jurnal Kawasa, 11(2), 29–38. http://www.jurnal.ummu.ac.id/index.php/kawasa/article/view/443
Safitri, I., Ramdan, A. M., & Sunarya, E. (2020). Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan. Jurnal Ilmu Manajemen, 8(3), 734. https://doi.org/10.26740/jim.v8n3.p734-741
Simanihuruk, M. (2019). Tourist Attraction and Tourist Facilities Intentions to Visitor Satisfaction: Case of Sindang Barang Cultural Village. E-Journal of Tourism, 6(2), 210. https://doi.org/10.24922/eot.v6i2.53472
Tanjung, A. (2020). Pengaruh Store Atmosphere, Lokasi Dan Promosi Terhadap Keputusan Pembelian. Jurnal Manajemen Pelita Bangsa, 05(03), 1–18.
Wardani, N. R., & Fitriani, D. (2020). Analisis Pengaruh Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan (Studi Pada Wisatawan Kebun Binatang Gembiraloka Zoo Yogyakarta). Jurnal Fokus Manajemen Bisnis, 7(2), 194. https://doi.org/10.12928/fokus.v7i2.1747
Widiastutik, R. (2019). Analisis Pengaruh Viral Marketing dan Fasilitas Wisata Terhadap Keputusan Berkunjung (Studi Pada Wisata Religi Masjid Safinatun Najah). Jurnal Ekonomi Dan Bisnis Islam, 5(1), 47–55.
Wiratini M, N. N. A., Setiawan, N. D., & Yuliarmi, N. N. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Niat Kunjungan Kembali Wisatawan Pada Daya Tarik Wisata Di Kabupaten Badung. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 1, 279. https://doi.org/10.24843/eeb.2018.v07.i01.p10