Meningkatkan Kunjungan Wisatawan Ke Dago Dream Park Bandung
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Published:
Oct 4, 2022
Keywords:
Tourism Attraction, social media, price perception, visit decision
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Abstract
The purpose of this research is to ascertain the impact of tourism attraction, social media, and price perception on the decision to visit Dago Dream Park. Using the accidentals sampling method, this study was conducted on up to 80 tourists from Dago Dream Park. Multiple regression analysis was used as the analytical method. Based on the findings of the analysis, it is possible to conclude that the tourist attraction variable has a significant effect on the decision to visit by 0.207, with a contribution of 4%. The social media variable has a significant influence on the decision to visit by 0.249, with a contribution of 6%. Price perception has a significant effect on the decision to visit by 0.140, with a contribution of 2%. Thus, the tourist attraction variable, social media, and price perception variable all have a 0.824 influence on the decision to visit, with a 68 percent contribution, while the remaining 32 percent is influenced by other variables not included in this study.
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References
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www.dagodreampark.co.id (Diakses pada 27 Mei 2021).
Dr. I Gusti Rai Utama, M. . (2017a). PEMASARAN PARIWISATA. In penerbit Andi. Andi.
Dr. I Gusti Rai Utama, M. . (2017b). PEMASARAN PARIWISATA. In penerbit Andi.
Erislan. (2017). The role of tourist attraction & uniqueness of resources on value creation in the tourist destination. International Journal of Business and Globalisation, 19(2), 191–199. https://doi.org/10.1504/IJBG.2017.085926
Ghozali, I., & Rakhmat, J. (2020). Pengaruh Persepsi Harga dan Promosi Melalui Sosial Media Terhadap Keputusan Pembelian Membeli Makanan Kuliner Menggunakan Go-food di Surabaya (Doctoral dissertation, Universitas 17 Agustus 1945 Surabaya).
Gunelius, S. (2011). 30-Minute Sosial Media Marketing. In The McGraw-Hill.
Hansen, D. L., Shneiderman, B., Smith, M. A., & Himelboim, I. (2019). Social media: New technologies of collaboration. In Analyzing Social Media Networks with NodeXL: Insights from a Connected World (pp. 11–29). https://doi.org/10.1016/B978-0-12-817756-3.00002-9
Ilhamda, Z., Rheza Syahrul, A., & Wati. (2018). Pengaruh Kualitas Pelayanan, Harga, Lokasi Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Pantai Carorok Painan. Jurnal Ilmiah Mahasiswa STKIP PGRI Sumbar.
Kotler, P., & Amstrong, G. (2008). Prinsip-Prinsip Pemasaran, Jilid 1. In Manajemen Pemasaran (Vol. 7, p. 1835).
Laura, T., & Debby. (2016). Pengaruh Social Media terhadap Keputusan Berkunjung Wisatawan Nusantara ke DKI Jakarta. Sekolah Tinggi Pariwisata Bandung. http://repository.stp-bandung.ac.id/bitstream/handle/123456789/203/201218085-2016.pdf?sequence=1&isAllowed=y
Lebu, C. F. K., Mandey, S. L., & Wenas, R. S. (2019). Keputusan Berkunjung Wisatawan Di Objek Wisata Danau Linow Effect of Location , Perception of Prices and Tourism Attraction on the Decision To Visit Travelers At Lake Linow. Jurnal EMBA, 7(4), 5505–5513.
Loindong, S., Mandey, S., & Lapian, S. (2015). Pengaruh Advertising Dan Daya Tarik Wisata Terhadap Keputusan Wisatawan Mengunjungi Obyek Wisata Pantai Firdaus Di Kabupaten Minahasa Utara. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3), 1079–1088.
MUNASEF. (1995). Manajemen usaha pariwisata di indonesia. PT. GUNUNG AGUNG.
Nizar. 2021. "Libur Hari Waisak, Kunjungan Wisatawan di Lembang Sepi" https://jabarekspres.com/berita/2021/05/27/libur-hari-waisak-kunjungan-wisatawan-di-lembang-sepi/, (diakses pada 1 Juni 2021 pukul 01.23)
Petrick, J. F. (2004). The roles of quality, value and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel Research, 42(4), 397–407. https://doi.org/10.1177/0047287504263037
Prakoso, B. D., & Marlena, N. (2020). Pengaruh City Branding Dan Media Sosial Instagram Terhadap Keputusan Berkunjung di Lumpur Sidoarjo. Jurnal Pendidikan Tata Niaga (JPTN), 08(01), 632–638.
R. Ravinder, R. (2002). Marketing in travel and tourism. Annals of Tourism Research, 29(4), 1183–1185. https://doi.org/10.1016/S0160-7383(02)00014-2
Saputra, A. (2021). PENGARUH PRODUK WISATA, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI OBJEK WISATA (Studi Kasus Pada Objek Wisata Kepulauan Seribu) (Doctoral dissertation, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta).
Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life Science Journal, 9(4), 4444–4451. https://doi.org/10.5937/markt1704254k
Sidiq, S. S. (2018). PENGARUH TOURIST ATTRACTIONS ULU KASOK KABUPATEN KAMPAR TERHADAP KEPUTUSAN KUNJUNGAN WISATAWAN. 413–423.
Surgawi, I., & Sutopo, S. (2016). Analisis Pengaruh Produk Wisata, Persepsi Harga dan Promosi terhadap Keputusan Wisatawan dalam Mengunjungi Objek Wisata (Studi pada Objek Wisata Puri Maerokoco Kota Semarang) (Doctoral dissertation, Fakultas Ekonomika dan Bisnis).
Weinberg, T. (2011). The New Community Rules: Marketing on the Social Web. Development and Learning in Organizations: An International Journal, 25(3), 422–436. https://doi.org/10.1108/dlo.2011.08125cae.002
www.dagodreampark.co.id (Diakses pada 27 Mei 2021).